Our Mission
Many energy suppliers market their electricity as renewable while continuing to buy fossil-fuelled power—a practice enabled by outdated regulations. To resolve this confusion, we will shortly be publishing the Matched Clean Power Index, a verifiable rating of the renewable electricity households and businesses are actually receiving—hour by hour, all year.
Why Matched?
Many British households choose an electricity tariff that is '100% renewable'—often paying a little extra for the promise of cleaner power. But what does this label actually mean in practice? It suggests that all the electricity you use comes directly from renewables like wind or solar. However, the reality of how the grid works is more complex.
Our Contributors
Matched works with leading organisations in the space to advance hourly matching transparency.
Latest Insights
Understanding how Britain's energy suppliers generate renewable electricity requires looking beyond simple totals. Each technology has distinct generation patterns that reveal the true nature of renewable supply.
Read more →For the first time, newly available public data lets us track exactly when Britain's energy suppliers are serving power to their customers.
Read more →British households paying for "100% renewable" electricity are being systematically misled - some power marketed as fully renewable is as low as 56% renewable.
Read more →